Zappos Keeps Delivering Happiness
By user707455 on Jul 26, 2010
"On any given day, 75 percent of our orders are from repeat customers, so we're not as dependent on marketing and trying to get new customers," says Zappos CEO Tony Hsieh. "Our whole philosophy is to take most of what we would have spent on paid advertising or paid marketing and invest it instead in customer service. Then, we let our customers do the marketing for us through word of mouth."
Click here to read Profit Online's exclusive interview with Tony Hsieh on his new book Delivering Happiness. Find out what he has to say about customer service, his views on social media, and much more.