Will we ever lose the human touch?
By Divya Malik on Mar 17, 2011
I was at a conference two weeks ago, which was targeted to sales and marketing professionals. The discussions around the changing scenario in sales was very interesting. More and more of selling is moving to the internet- sales people are delivering more of their presentations online, or via the phone. Budget constraints and new technologies have dramatically decreased the need for face-to-face interactions. At the same time, customers are also researching for products on their own, taking the advice of peers, making up their mind, and then contacting the vendor. That takes care of more than half of the usual selling process.
But humans are social animals, and because of that I believe that despite these changing trends and technologies, the need to maintain the human touch will always be necessary. One of the presenters at the conference shared this video, which stayed in my mind.