Why is Marketing the First to Get Impacted in a Lean Economy?
By Divya Malik on Jun 17, 2009
As a marketer, I observe this every time a recession hits. Constant fear of layoffs, major budget cuts for the marketing programs we have been working on and uncertainty. I am sure other marketers can relate to this as well. The main reason is the lack of accountability and lack of justification, because there is no visibility into where those marketing dollars are being spent. Large companies that often lose up to 20% of their marketing spend realize this situation and are now looking to automate key marketing processes and optimize their marketing investments. Press the 'Play' button below to hear what Deb Nelson- SVP Marketing and Alliances at HP has to say.