Who Do Your Customers Trust Most?
By Charles Knapp on Oct 12, 2009
What's your bet -- peers or vendor marketers? According to an Edelman Trust Report from 2007, customers trust peers 75% versus vendor PR at only 20%.
One of the topics at the great, standing room-only OpenWorld CRM sessions addressed Social CRM. Since customers trust their peers the most, companies that can facilitate customer-to-customer relationships will do great. Anthony Lye added, Social CRM is more of a strategy than a mere application. The point is for sales and marketing teams to understand the customers that you want to engage. It is transformational, the next phase in CRM maturity after on demand or on premise transactional CRM. Learn more at oracle.com/socialcrm.