What Works In This Downturn?
By Charles Knapp on Sep 01, 2009
MarketSphere is a highly-respected professional services firm that has grown since 2002 to 250 employees in 11 offices. A mix of CRM systems and spreadsheets complicated pipeline planning and marketing event targeting. MarketSphere leaders chose Oracle CRM On Demand as a new enterprise-wide standard for sales and opportunity management. They happened to go live as the economy weakened. Nevertheless, deals sold are three times that of the previous year.
As Carl Yost, Group Managing Partner, says, "Making a commitment to Oracle CRM On Demand as our universal platform has enforced a discipline to our sales process and dramatically improved performance. It was an absolute savior during the economic downturn."
Read more in this great case study from Mainstay Partners.
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