What Is the Future of Customer Relationship Management?

Listen to an interview with Anthony Lye, senior vice president of Oracle CRM, conducted by Stuart Lauchlan of MyCustomer.com, as he defines CRM in the current changing business landscape, how Web 2.0 and social media are changing the way companies acquire and retain customers, and how companies can leverage on premise, on demand, and integrated CRM models with the advent of cloud computing.

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