What Is the Experience Revolution – and Why Does it Matter?
By Charles Knapp on Jun 19, 2012
Customer experience is how your customer perceives the sum of their interactions with your organization throughout their buying, service delivery, and ownership experiences. In our highly connected online, phone, social, and mobile interactions, it’s easy to lose a dissatisfied customer – who can readily dissuade future customers. Nevertheless, great brand experiences still deliver top margins and low-cost repeat business.
The Experience Revolution seamlessly connects customer-facing interactions with employee-facing CRM transactions. While your organization has invested in some of these capabilities, how well do the pieces work for your customers?
Is it time for your organization to join the Experience Revolution? We invite you to join Oracle President Mark Hurd for an incredible, educational evening on June 25, from 6:00 – 9:00 p.m. in New York City. Attend to see and learn:
- What leading brands do to win over customers
- How to unlock the value of customer experiences
- The bottom-line effect of great experiences
- Why doing nothing is not an option