True Story: Farmers Grows the Insurance Business
By Charles Knapp on Aug 31, 2010
Farmers Insurance is an industry leader in deploying technology to grow the business and cut costs. One of their great successes is deploying Siebel CRM for their insurance distribution (agent sales) business. Watch Arron Lamp, Partha Srinivasa, and a cast of real-life insurance agents showcase critical success factors and lessons learned in this interesting 4 minute video.