Today, I'm "Outing" Denis Pombriant

SD_loves_iPhone_SMALL.JPG
Oh come on! It's not like that!! I'm simply "outing" a post Denis Pombriant, leading CRM analyst and principal of Beagle Research, submitted on Facebook last night, questioning the new Microsoft Windows phone ad campaign.

And I have to join in the questioning, but for a different reason. I simply do not "get it." Among smartphone users who bury their heads in their phones, I don't know one person who doesn't LOVE doing it.

Our executives here at Oracle? They LOVE their smartphones, at least the ones I know do.

The folks who lead in the development of our products here at Oracle? They LOVE their smartphones, at least the ones I know do.

Most of my friends and acquaintances -- at least the ones who aren't self-admitted Luddites, or Luddites in denial? They LOVE their smartphones.

Me personally? I LOVE my smartphone, as if you can't tell (hint: that's not exactly a stock photo in the top left corner of this post). Why? My iPhone is my primary information consumption device, entertainment device, personal development device (yes, I'm one of "those" guys...you know, the ones who listen to Tony Robbins, Jack Canfield, etc., and pump their fists in the air), my productivity device, my collaboration device, my communications device, and increasingly, my business applications device.

So yes, Microsoft...REALLY! And I think you'll find that you've missed the pulse of much of your target market here.

What does this have to do with CRM? It has to do with aligning to the needs, wants and aspirations of your prospects and customers. CRM "done right" is THE way to do this, plainly and simply.

So let's talk about the macro market of "prospects and customers." Is it not safe to assume that at some point in the next 10 years more people will not only be accessing the Web but also interacting with business applications via mobile devices than with laptops and PCs? Does that really seem too "out there?"

Now let's talk about social networking and collaboration. Will we be doing more or less of this in the next 10 years?

As Denis Pombriant stated so eloquently this morning when we caught up, "The idea of these [mobile] devices is to foster mass collaboration. How do you foster collaboration if you get off of them quickly?"

Well, back here at Oracle Corporation in Redwood City, we've been busy building and marketing mobile CRM applications for mobile users for years. These are apps that BELONG on your iPhone or Blackberry, and NOT Oracle applications that happen to "work" on mobile devices.

Why? Because we like our smartphones, and we know our customers and prospects do too. Really!

Comments:

Great offering here. I am convinced that there will be a lot more of this in the next 10 or so years, and little if any use of PC's and laptops! If I were a betting man, I would put money on it, but since I am not, I won't. :-)

Posted by Wil Gadson on October 13, 2010 at 09:01 AM PDT #

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