Three Imperatives for Pharmaceutical Sales Leaders
By Charles Knapp on Mar 02, 2010
Global pharmaceutical sales and marketing is undergoing major changes. For both branded and generic products, expiring drug patents and weakening new product pipelines have placed increasing pressure on sales and marketing teams to grow revenues. Adding to the competitive challenges, regulations are increasing and operational model are changing.
What is working for sales leaders? To improve sales effectiveness and marketing intelligence, forward-thinking pharmaceutical firms are adopting IT solutions that help automate, simplify, and enhance sales and marketing tasks. The imperatives are:
- Couple CRM customer information with enriched analytics
- Deploy sales team automation with customer-designed screen flow and improved mobility
- Deliver closed loop marketing tightly integrated with both CRM and sales team automation.
How can these imperatives help you? Learn more in this brand new IDC Health Industry Insights White Paper, The Changing Ecosystem of Pharmaceutical Sales and Marketing.