The New Life Sciences Sales Analytics Solution
By Charles Knapp on Aug 11, 2009
Oracle's Life Sciences Rx Analytics Solution is the first fully-integrated CRM and Business Intelligence platforms offered in a service model (SaaS) for Life Sciences. It combines the trusted, industry-leading prescription sales information assets of IMS with the power of Oracle's leading-edge Business Intelligence analytics -- seamlessly integrated with Oracle CRM On Demand and Siebel CRM.
Net/net: Oracle and IMS offer a complete Rx Analytics solution that drives sales and marketing effectiveness with ready-to-act analytics.