The 3 P's of Fusion CRM

Productivity. Planning. Prospecting. These are the three key areas Anthony Lye outlined in his Fusion CRM Overview session at Oracle OpenWorld.

Better Sales Productivity. Next generation collaboration, social networking, and predictive analytics built into the new Fusion CRM application give sales reps contextual insight and action that is just a click away. Access information anywhere with a comprehensive Microsoft Outlook integration and Fusion mobile solution that let sales reps make the most of their time out on the road.

Improved Sales Planning. Do you have some sales reps that have no problem meeting quota while others are struggling? Fusion CRM's territory management helps evenly distribute opportunities across terrritories to optimize revenue potential. Integration with quota management and incentive compensation ensures sales plans are aligned and deployed to the field quickly and easily.

Smarter Sales Prospecting. Powered by real-time decision engine, sales reps can get recommendations of what accounts in their territory are most likely to purchase which products based on past purchase history and buying patterns of similar customers. Once a target set of accounts have been identified, sales reps can then send their own personal campaigns to these contacts and track responses to ensure a healthy pipeline.

Available on premise or in the cloud, Fusion CRM provies unlimited co-existence opportunities for organizations that want to leverage certain Fusion CRM functionality (such as territory management or incentive compensation) while continuing to utilize their existing CRM application for sales automation.

For more information about Fusion CRM, click here or contact your Oracle sales representative.

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