T-Commerce Has Joined the Omni-Channel Experience!
By Alicia Miller, CX Sales Consultant, Commerce on Jan 16, 2014
Television viewing is an emotional experience. As we watch our favorite shows, we laugh, we become enamored with our favorite characters, and we are sometimes moved to tears. If you are like me, you even scream at the TV during football games. On February 2, 2014, during Super Bowl XLVIII, you’ll also start to do something that was not possible until now - buy what you see advertised on one of those infamous Super Bowl ads. Shopping is also an emotional experience, so it is a shrewd move to combine these experiences.
The Merchandiser Perspective
What if you could fulfill the desire for instant gratification that resides in all of your consumers? InStyle magazine helps its readers by dedicating a few pages of their magazine each month to showcasing items their readers have seen in ads but can’t find and buy themselves. Imagine if you could place the ability to buy in your consumers’ hands immediately? No need to use a middleman, no need to force your customers to find and use another device, no need for your customers to think twice about their purchasing decision. Ah, instant conversion.
H&M is at the forefront of this emerging channel and seizing the opportunity to take advantage of the enormous audience size the Super Bowl offers. H&M has also clearly recognized the power of instant gratification and will be the first retailer to extend the TV viewing experience to a seamless shopping experience. I anxiously await my first t-commerce experience, don’t you?