Oracle buys E-Commerce Software Provider ATG

 

atg News from “our” CRM world, here at Oracle. We acquired the Art Technology Group, Inc. or (ATG) , thereby expanding our reach and offering in the CRM e-commerce space and creating a best-in-class CRM and cross-channel Commerce Solution. Just earlier this year, Gartner ranked ATG as the leader of the ecommerce software market, alongside IBM.

“Driven by the convergence of online and traditional commerce and the need to increase revenue and improve customer loyalty, organizations across many industries are looking for a unified commerce and CRM platform to provide a seamless experience across all commerce channels,” said Thomas Kurian, Executive Vice President Oracle Development. “Bringing together the complementary technologies and products from Oracle and ATG will enable the delivery of next-generation, unified cross-channel commerce and CRM.”

Here were some reactions from the industry:

  • Denis Pombriant-Oracle to Buy ATG 
  • Forrester Research- Oracle to Aquire ATG: Some thoughts

and Ray Wang on Twitter-

MyPOV: Oracle remains serious about #apps. #ecommerce is gateway to #scrm. #atg acquisition smart move.

Read our complete press release here

Comments:

Post a Comment:
  • HTML Syntax: NOT allowed
About

The place to get informed about customer experience and how it impacts your success.

Stay Connected


Subscribe
Subscribe to our RSS feed.

Search

Archives
« July 2014
SunMonTueWedThuFriSat
  
1
4
5
6
7
8
9
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
  
       
Today