Oracle and ATG: The Next Generation of Customer Experience
By Divya Malik on Jan 06, 2011
Oracle today announced that it has completed the acquisition of Art Technology Group (ATG), Inc.
In a webcast this morning, Thomas Kurian, Executive Vice President, Oracle Anthony Lye, Senior Vice President, CRM at Oracle and Ken Volpe, Senior Vice President of Products and Technology from ATG, presented the rationale, strategy and future product direction with this acquisition. ATG is a leading E-Commerce service provider and Oracle is a leading CRM and Retail Applications provider, which makes them a winning team. There has been a lot of positive feedback from the analysts, press as well as customers.
“As a customer of both Oracle and ATG, we view the integration of the two companies as a natural fit,” said Kevin Cunnington, Global Head of Online, Vodafone Group. “We look forward to new efficiencies that address our online and cross-channel business strategies and help us further provide superior customer experiences.”
For more information about Oracle and ATG: