Oracle #1 for Trade Promotion Management:
CGT Readers Choice Survey
By Michael Seback on Jan 27, 2011
Who's on top in 2011? CGT asked readers to identify their top solution and service providers in 10 categories. As we inch out of a recession, the results indicate new attitudes toward technology adoption as CG companies reevaluate what's really important and what they can do without.
The phrase "Trade Promotion Management" means different things to different organizations, and the results on this year's list support that theory. In a Q&A with Gartner Research Managing Vice President Dale Hagemeyer, he commented that larger consumer goods (CG) companies are typically more evolved and are pursuing optimization, or TPO. Find the survey here.
Learn about Oracle's Comprehensive Trade Management.