OpenWorld Update #13: Are YOU MDM aware?
By Divya Malik on Oct 01, 2009
"Through 2010, 70 percent of Fortune 1000 organizations will apply MDM programs to ensure the accuracy and integrity of commonly shared business information for compliance, operational efficiency and competitive differentiation purposes (0.7 probability)." Gartner
Join us for these four sessions at Oracle OpenWorld that are Master Data Management (MDM)-CRM specific
S308324 MDM ROI Model: Justify and Measure Your Implementation Payback
Speakers: Franco Amalfi, Oracle Canada ULC; Dhiman Bhattacharjee, Oracle; Eva Larson, Zebra Technologies Corporation
Justifying an MDM investment is one of the most difficult challenges customers face in their journey to a single, clean view of master entities shared across the enterprise. Moreover, measuring the payback effect of a completed implementation has been similarly difficult. This presentation covers the new Oracle MDM ROI tool and how key customers have used it to build a solid and appealing business case for management and have used it to validate after the go-live that MDM is actually delivering on its promises.
Wednesday, 10/14/2009 10:15 - 11:15, Moscone West L3, Room 3001
S308301 Understand Oracle MDM Strategy and How Cisco Turned Data into a Corporate Asset
Speakers: Pascal Laik, Oracle; Kin-Ching Wu, Cisco Systems
Get an overview of Oracle's master data management footprint and vision. Learn how some of the world's leading organizations are creating a clean source of master data for their enterprise spanning multiple domains by using Oracle's MDM solutions. Discover why more than 800 customers have selected Oracle MDM solutions to help generate tangible benefits such as delivering smarter, fact-based decision-making; increasing customer satisfaction levels; and achieving faster new product introductions while reducing data management costs and meeting increasingly stringent privacy and regulatory requirements. Join Oracle and Cisco Systems for this illuminating MDM session.
Monday, 10/12/2009 13:00 - 14:00, Moscone West L3, Room 3001
S308302 Customer Information as an Enterprise Asset with New Oracle Customer Hub 8.2 Release
Speakers: Mel Badgett, Aragon Consulting Group, Inc.; Bill Miller, Oracle; Manoj Tahiliani, Oracle
Managing customer information as an enterprise asset is a basic part of creating a customer-centric enterprise. This session covers customer MDM, from justifying it as a strategy for operational excellence to managing customer data, governance, compliance, analytics, and identity management and leveraging new Oracle Data Quality applications, Oracle Application Integration Architecture, and implementation best practices. The session shows how best-in-class hierarchy management is enhanced with Oracle Universal Content Management and Oracle database resource manager (DRM) integration; it includes a demo presented with Aragon Consulting deep-dives into the new features in Oracle Customer Hub (formerly Siebel Universal Customer Master 8.2).
Monday, 10/12/2009 14:30 - 15:30, Moscone West L3, Room 3001
S308319 Master Data Management Customer Panel: Implementation Challenges and Best Practices
Speakers: Rohit Tandon, Oracle; Bill Miller, Oracle; Mangus Von Krogh, Posten Norge; Alex Dye, Master Lock; John-Paul Hurtado, Royal Caribbean
In this session, a panel of customers using Oracle master data management (MDM) solutions will respond to questions from the audience along the themes of key implementation challenges and lessons learned from real-life customer, product, financials, and other mastering implementations. Please join customers Posten Norge, Master Lock, and Oracle at Oracle for this highly informative MDM discussion.
Thursday, 10/15/2009 13:30 - 14:30, Moscone West L3, Room 3001