Now Available! Oracle Commerce Version 11 -- What's New?
By Katrina Gosek, Director | Commerce Product Strategy-Oracle on Feb 06, 2014
It’s here! Oracle Commerce Version 11
Oracle Commerce Version 11 is an exciting release because we’ve taken what’s possible in customer experience and business tooling to the next level. Our customers are already delivering the most innovative omni-channel experiences today, but V11 enables them to push the boundaries of their omni-channel commerce vision and keep up with changing consumer and market demands like never before.
From the end-shopper’s perspective, V11 is all about delivering relevant, persistent commerce experiences wherever they are. From an internal operations perspective, V11 makes creating and scaling these experiences simpler.
We’ve made strategic headway toward unifying commerce, content and experience, so that our customers can deliver great experiences regardless of whether shoppers are looking to buy, explore a brand, or discover products. We’ve made it simpler and faster for our customers to get live. And our flexible and battle-tested platform puts even more control in the hands of business teams and supports continuing innovation.
The Oracle Commerce V11 release continues four major themes, which are in direct response to challenges our customers have shared with us:
· Synching Commerce, Content & Experience
· Simplified Business Tools
· Greater support for Omni-channel Commerce
Here’s why we’ve investing in these areas for V11.
Syncing Commerce, Content, & Experience
Some consumers want to explore a brand, others want to discover products. Others are spearfishers who know exactly what they want and want to transact quickly. Previously, sellers needed different technologies and systems to create these different types of experiences – usually owned by different areas of the business (eBusiness / Merchandising / Marketing). Oracle Commerce simplifies this.
The first step in unified commerce, experience and content systems is universal access to tools through a single sign on (SSO). Merchants will now have access across Merchandising (BCC) and Experience Manager via a single login. We’ve also integrated personalization tools so business users can easily leverage the segments created in Merchandising (BCC) within Experience Manager, eliminating the need to duplicate efforts in both tools (a reoccurring complaint from customers).
Additionally, to help our customers get live quickly and better execute when it comes to Commerce-Content-Experience, we have a new reference application to reflect the latest customer experience best practices related to Experience Manager-driven experiences, SEO, and search. We’ve also updated the best practices for Mobile Web and universal iOS applications.
Getting our customers live more quickly is always a focus, as is continuing to improve performance and scalability. That’s why we’ve enhanced core platform functionality for faster integrations, easier extensibility, and a faster data-import process based on the latest release of Java.
Simplified Business Tools
At the core of the release is an enhanced infrastructure for delivering differentiated commerce experiences. Our business user tools are unparalleled in the market, but we needed to make them easier to use. We’ve made substantial enhancements to Experience Manager, making content organization easier and enhancing the user experience. Greater flexibility with content organization and a more user-friendly UI and preview / test make it simpler to create and view projects before activating. We’ve also enhanced promotions models, templates, and introduced new promotion types for more granular control over discounts and coupons.
A critical part of any online environment is product content and data. That’s why we’ve also continued innovation around integrated Product Catalog Management (PCM). Our PCM tools now support image thumbnails in the UI, present the site context in browse mode, and make it easier to import and export updated prices to the catalog. Marrying up this rich product data and content with rich customer information is what delivers the leading experience Oracle Commerce customers are known for.
Finally, our tools are now in 22 languages to support our growing Oracle Commerce global customer base.
Greater Support for Omni-channel Commerce
Simplifying business tooling, as discussed above, was a critical step to greater support for omnichannel commerce. 89% of consumers now use 2 or more channels to make a single purchase, so making sure cross-channel interactions are linked is critical to a great customer experience – and to sales. We make it simple for organizations to create, deliver and scale experiences across touchpoints with our create once, deploy commerce anywhere framework. We have a flexible, services-oriented architecture that allows data, content, catalogs, cart, experiences, personalization, merchandising to be shared across touchpoints, and easily extended in to new environments like mobile, social, in-store, Call Center, and new Websites.
First, we’ve taken steps to further connect the digital and physical shopping experience. The new Assisted Selling application streamlines cross-channel order fulfillment. It provides retailers with a high-touch interactive solution for shoppers and associates for use in a brick and mortar environment to accelerate sales, and enable assisted checkout directly from the device. Additionally, it allows associates to offer a more personal in-store customer experience with the ability to see a shopper’s profile (history, preferences, segments) from cross-channel activity. It is a native iOS application that can easily be extended for any type of business / product catalog. Another new feature is simplified cross-channel promotion strategies between brick-and-mortar and digital stores. New promotions templates ease integration with cross-channel promotions managed in the Oracle Retail Stores and MOM systems.
In the purely digital world, we’ve enhanced our multisite framework, improving the speed and usability to get new channels and sites live more quickly. Recently enhanced Web Services improves extensibility and interoperability of touchpoints so that customer experiences are consistent and linked, and management is simplified.
When it comes to the Call Center, our Commerce Service Center (CSC) enables complete cross-channel service with all CSC functionality now exposed through Web Services with greater usability enhancements when looking up orders and customer profiles.
A big focus of ours is ensuring that we leverage complimentary, best-of-breed Oracle products to enhance Oracle Commerce. In V11 we’ve included reference-quality, best practice source code to help unify all the pieces of the commerce experience – content, services, social and sales.
As mentioned previously, unifying commerce, content, and experience is a major theme for V11. That’s why we built a productized integration with WebCenter Sites that enables customers to author unstructured data in the WebCenter Sites and publish the data for use in the experience.
Another key integration is with the Oracle Service Cloud (formerly Oracle RightNow). We’ve built integrations for displaying knowledge base within the commerce customer experience, and now the Oracle Commerce Service Center also integrates with the Oracle Service Cloud Agent Console for simplified agent workflow.
Building on our theme of greater support for omni-channel commerce, the integration with the Oracle Social Cloud allows sellers to extend a social store to Facebook, driven by the same product and customer data, and controlled with the same business user tooling.
Finally, a strategic integration with Siebel Customer Relationship Management (CRM) leverages all relevant customer and product data to drive a more relevant shopping experience across touchpoints, and append the Oracle Commerce customer profile for a more complete view of the customer.
There’s a lot going in on in the Oracle Commerce product organization, and there are more great things to come. We have more information to share with you, so if you have questions after reading this post, check out our What’s New in Oracle Commerce V11 documentation. If you’re a customer, we hope to see you at one of our upcoming February 2014 V11 Product Updates where we cover everything V11.
Other V11 Resources:
LINKEDIN: Let's stay in touch. To say connected with the Commerce Product Team, please join our Oracle Commerce LinkedIn Community -- it is hosted by the product team, so it's a great way to stay connected with us and with each other. We regularly post product update information there as well as customer success stories and examples.
WEBCAST: Watch a 2 Hour Recorded Webcast at your leisure and join Commerce Product Management as we go through the details of Version 11.
DOWNLOAD: The Oracle Commerce V11 product SKUs are now Generally Available and ready for download from the Oracle Software Delivery Cloud (eDelivery). Documentation is available on the Oracle Support Product Documentation Site.
DOCUMENTATION: Additional support content will also be continually added to the Oracle Commerce OTN pages.