Make the Right Customer Loyalty Decisions
By Charles Knapp on Jul 21, 2009
Oracle recently introduced Oracle Loyalty Analytics, a great companion to Siebel Loyalty Analytics. Oracle Loyalty Analytics provides marketers end-to-end insight into loyalty program performance, enabling them to optimize loyalty programs, enhance partner and customer relationships, and increase program ROI. Out-of-the-box, Oracle Loyalty Analytics is integrated with Oracle's Siebel Loyalty Management to provide those users with deeper insight into the performance of their loyalty campaigns. The combination of Siebel Loyalty Management and Oracle Loyalty Analytics provide comprehensive capabilities to help you make the right customer loyalty decisions.