Live Webcast: Align Your Brand to What Consumers Demand
By Michael Seback on May 20, 2011
Consumers are a fickle bunch, often swayed by flashy promotions and discounts. Additionally, advances in social networking and mobility have fundamentally changed the way customers behave. Fortunately, this transformation also opens the door to more direct relationships. Consumer packaged goods companies (CPGs) must engage consumers across channels and learn their underlying needs and preferences to create a connection that cements long-term loyalty and evangelism—and grows revenue.
CPGs must engage consumers based on their needs and preferences to create a connection that cements long-term loyalty and grows revenue. Our presenters will examine how to build consumer relationships and cut across channels.
Attendees of this exclusive webinar will also receive a complimentary copy of the new white paper by Peppers & Rogers Group, Social Loyalty: A New Way to Make Friends and Influence Business.