Korea's SK Broadband Generates New Revenue Using Oracle CRM
By Divya Malik on Jun 23, 2009
Posted by Charlie Knapp
SK Broadband, one of the leading broadband services providers in Korea, has deployed Siebel CRM to enhance operational efficiency and customer service for Converged Broadband and Mobile Communication Services. With its new Partner Relationship Management System, SK Broadband has increased channel revenue and optimized the operation and management of its distribution network. The company has also improved profitability through streamlined distribution networks and reduced costs while providing differentiated converged services to customers.
“Oracle has allowed us to cut channel management costs and improve time-to-market of new services,” said a spokesperson at SK Broadband. “We are very pleased with the notable improvement in customer satisfaction.”