Where the Web, Store, Mobile, Social and Call Center Come Together
By Divya Malik on Feb 09, 2011
I am pleased to introduce guest blogger, Bill Zujewski today. Bill has just joined the Oracle CRM Product Marketing team as part of our recent ATG acquisition. Based in Cambridge, MA, Bill was the VP of Product Marketing for ATG and collaborated on eCommerce strategy with some of the best brands in the world. Welcome Bill!!
"Times are a changing"...or so the song goes. Not long ago, eCommerce just meant having a cool brand and a slick website. Today, customers expect much more... what I think they really want...Commerce Anywhere...a seamless, consistent and personal way to interact or transact business with you and your products, whether they start on the web, go into a store, talk over the phone, access products via their mobile device or on their favorite social media site. They want one more thing... for you to remember them and their history with you... so they can be treated more intelligently and not have to repeat previous interactions. It makes sense to me, I want it too... it saves me time and money.
I work with many companies that are trying to understand how to evolve their business structure and technology solutions to meet the challenges of Commerce Anywhere. My advice ... think differently and take a more holistic approach to the customer experience and the cross-channel selling solution. Stop integrating siloed legacy systems and start thinking about a single platform as your new foundation... the e-Commerce platform.
I recently wrote a new white paper, Commerce Anywhere - A Business and Technology ! Strategy to Maximize Cross- channel Commerce Growth to help our customers better understand how to create that "Commerce Anywhere" customer experience that customers really want. The paper offers practical insights into an IT transformation that can help you leverage a commerce platform to go beyond the web store front and instead use it to enable rapid expansion into mobile apps, new in-store apps, and interact with your customers through social commerce. Let me know what you think by posting a comment on this blog.