Industry Executive Q&A On Maximizing Trade Promotion ROI
By Michael Seback on Mar 22, 2011
As director of Oracle CRM strategy for the consumer goods industry, Angélique Moon is working hard to educate consumer goods leaders on new ways they can maximize investment in trade promotions. We asked her to share her insights--including the latest innovations in Siebel CRM solutions for trade management.
Oracle CRM Newsletter asked:
- For consumer goods companies, trade spending is 15 and 20 percent of revenue. How are companies trying to mitigate this?
- What are the biggest hurdles to effective trade management?
- Oracle recently released an innovation pack for trade management. Please describe the key innovations.
- Why have you worked so hard to add these features, and how are consumer goods customers going to benefit?
Find the full interview here. Learn more about Oracle's Comprehensive Trade Management.