HP Improves Visibility, Alignment, and Marketing Effectiveness with Siebel MRM
By user753928 on May 24, 2010
How does an $80 billion technology company gain complete visibility to marketing spend?
Hewlett Packard uses Siebel Marketing Resource Management to ensure marketing dollars are invested wisely and gain transparency and accountability across its marketing function. With Siebel MRM, HP is able to manage over 50,000 campaigns in over 60 countries and leverage marketing best practices around the world.