How Do Top Performing High Tech Companies Measure Online Marketing Success?
By Charles Knapp on Nov 10, 2011
You might expect a focus on Net Promoter scores, open rates, and click metrics. The real answers from top performers may surprise you.
I've been working for a few months with Aberdeen Group and colleagues from IBM and Oracle to survey high technology firms worldwide on best practices in marketing and channel sales effectiveness. Now, we will share the results of our original customer research in a new white paper and webcast.
Register today to learn how leading High Tech companies are increasing their Return on Marketing Investment (ROMI) and growing channel sales revenue. Discover how top performing high tech companies manage and use customer data, measure marketing spend effectiveness, and support internal and channel sales. Learn how best in class high tech companies use enterprise data throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.
Our speakers will be:
- Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
- David Lasher, Global Business Services Partner, IBM
- Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle
Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST / 6-7 GMT / 7-8 CET