How Are Your Customers Doing?

Over the holiday break I decided to install a barcode reader/price comparison app on my smartphone.  While I had a number of choices – ShopSavvy, RedLaser, Google Shopper, etc. – I realize the power and control I now have in the palm of my hand.  It is now even more imperative to ensure you have the right products, at the right price, at the right point of customer interaction.

Take a step back from your day-today commerce tasks and ask yourself “How are customers perceiving my brand and am I doing everything I can do to keep them loyal and continuing to buy from me?”  Armed with the answers, you will have a better perspective to ensure the optimal cross-channel commerce experience for your customers.

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