High Tech Product Companies: Benchmark Your Sales & Marketing Data Management
By Charles Knapp on Jun 22, 2011
Aberdeen’s Q4 2010 Quarterly Business Review found that 74% of the Sales and Marketing organizations in High Tech product manufacturing have strategic CRM initiatives in 2011.
Aberdeen Group is conducting a survey that will help high tech product companies such as yours determine the Best-in-Class procedures for capturing, managing, and disseminating business data. If your product company is planning on implementing a CRM solution or is simply evaluating the potential benefits, we would appreciate your feedback in this brief, 10-minute survey. You will be able to compare your experiences in leveraging customer information for sales and marketing compare with your peers, benchmark your performance, and see how you can achieve Best-in-Class results. Individual responses will be kept strictly confidential, and data will only be used in aggregate.
In appreciation for sharing your time and thoughts with us, we will provide complimentary access for you to the full benchmark report as soon as it is published (a $399 value). Take the survey.