Gartner Predicts the Future of CRM
By kathryn.haughton on Mar 06, 2009
In case you haven’t seen this article, you’ll undoubtedly find it of interest. Two main take-aways are:
1. CRM remains a major focus for business executives due to the importance of acquiring, developing and retaining customers profitably.
2. CRM is the No. 5 business priority in 2009 according to Gartner’s annual Executive Programs (EXP) survey of more than 1,500 CIOs worldwide.