Gartner Gives Oracle Highest Possible Rating for SFA in the Consumer Goods Industry
By user707455 on Feb 01, 2010
- Gartner, Inc. has given Oracle a rating of "Strong Positive," the highest possible ranking, in its report MarketScope for Sales Force Automation in the Consumer Goods Industry.
- In the research, Gartner identifies five categories for enabling the key field sales processes in consumer goods including: category management, trade promotion management, volume planning, retail execution and settlement.
- According to Gartner, "Sales force automation (SFA) solutions are critical because the amount of time and resources associated with executing with retailers."
- Oracle's comprehensive sales force automation suite of applications enables a faster return on investment and a lower total cost of ownership by delivering world-class decision support and includes Oracle's Siebel CRM, Oracle's Demantra Predictive Trade Planning, and Oracle Business Intelligence Suite Enterprise Edition Plus.