Fusion CRM: Sales Teams Define New User Experience
By Tony Berk on Apr 26, 2012
One of the advantages of building a new application from the ground up is you can define a whole new user experience. And that's exactly what Arin Bhowmick, Director, CRM User Experience (UX) at Oracle, and his team of UX experts did for Oracle Fusion CRM and other Fusion applications.
Uncovering What Salespeople Really Need
“The keys to building the best user experience were building in a lot of flexibility in ways to support sales, and being useful,” Bhowmick said. “We did that by talking to and analyzing the needs of a lot of people in different roles.”
The team studied real-life sales teams. “We wanted to study salespeople in context with their work,” Bhowmick said. “We studied all user types in the CRM world because we wanted to build a user interface and user experience that would cater to sales representatives, marketing managers, sales managers, and more. Not only did we do studies in our labs, but also we did studies in the field and in mobile environments because salespeople are always on the go."
Watch Arin discuss the process in this video:
Based on the feedback, the team did a great job! For more information on the UX design process go to the User Experience website.