FNAC Aligns Customer Loyalty Programs with Broader Marketing Strategy
By Michael Seback on Jun 22, 2010
FNAC, a subsidiary of the PPR group, is the leading retailer of entertainment products and consumer electronics in France. FNAC's flagship loyalty program now has 2.3 million subscribers in France... "Oracle's Siebel Loyalty Manager's flexibility and upgradability have enabled us to closely align subscriber management with our marketing strategy and be more reactive to our customers' expectations." - Marie Laure Cassé, Relationship Marketing Manager, FNAC. Read more.