FNAC Aligns Customer Loyalty Programs with Broader Marketing Strategy

fnac2.JPG

FNAC, a subsidiary of the PPR group, is the leading retailer of entertainment products and consumer electronics in France. FNAC's flagship loyalty program now has 2.3 million subscribers in France... "Oracle's Siebel Loyalty Manager's flexibility and upgradability have enabled us to closely align subscriber management with our marketing strategy and be more reactive to our customers' expectations." - Marie Laure Cassé, Relationship Marketing Manager, FNAC. Read more.

Comments:

Post a Comment:
  • HTML Syntax: NOT allowed
About

The place to get informed about customer experience and how it impacts your success.

Stay Connected


Subscribe
Subscribe to our RSS feed.

Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
1
4
5
6
9
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
   
       
Today