Engage Shoppers Directly with Oracle CRM for Consumer Goods
By Michael Seback on Sep 07, 2011
Some of the major trends driving much of the innovation in Consumer Goods sales and marketing include the drive to engage with and potentially selling to evolving consumers, need to enable demand driven customer and category planning, and the goal to optimize retail and market execution.
Watch this short video on Oracle’s latest sales and marketing innovations for Consumer Goods that enhance consumer-engagement processes and address these trends. Includes a short preview demo by Oracle expert Angélique Moon of CRM Product Management for Consumer Goods.