Dresdner Bank on the 21st Century Customer

Martin Nitsche, Head of CRM Systems at Dresdner Bank, and a recent attendee at Oracle's CRM Executive Summit in Paris, provides an interesting perspective on how the mindset and behaviors of its customers have changed in the last 10 to 20 years, and how the bank has evolved its CRM strategy. Thanks to Oracle's Sandra Wasseur for forwarding this video.

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