Don't Go Here Unless You're a CIO
By steve.diamond on Aug 18, 2010
Well, maybe you aspire to be a CIO. Or...you KNOW a CIO. Or...you want to gain an understanding of a CIO's perspectives. Here is the deal: lest we think that CRM only lives in the domain of sales, marketing and service executives, we of course know that the role of any CIO is very strategic to their organization.
Therefore, they will be heavily involved in, and typically lead in the acquisition and deployment of all mission-critical business applications, including CRM.
But I digress. Recently, Oracle unveiled a specialized Website targeted to the information requirements of CIOs. And this site includes specialized CRM content. Please check it out. You can also find a few helpful videos, including a highly informative conversation between Anthony Lye, Senior Vice President of CRM at Oracle, and Jeff Henley, Chairman of Oracle. They discuss the successful global deployment of Oracle CRM...at Oracle. Would you accuse me of stating the obvious if I mentioned that we're a fairly large organization? Therefore I'm sure you'll find this interesting.