DIRECTV Extends Use of Oracle CRM On Demand

DIRECTV has extended its use of Oracle CRM On Demand by deploying Oracle Contact On Demand to improve support of DIRECTV dealers.

Building on years of improved sales productivity with CRM On Demand, DIRECTV identified the opportunity to expand their deployment to reduce response time and increase accuracy in support of their dealers.

"Oracle CRM On Demand has improved our sales processes and we continue to improve and accelerate our service to dealers, which allows them to spend less time working with us and more time with the customers, selling - a huge competitive advantage," said Erik Walters, project manager, sales operations, DIRECTV, Inc.

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