CRM at Oracle Series: Mobile Sales Assistant

Last week we introduced a new series of postings discussing Oracle's internal use of Siebel CRM and Oracle CRM On Demand applications called the "CRM at Oracle" Series. Our initial post highlighted Oracle's use of Oracle CRM On Demand. Today's slidecast discusses Oracle's use of Oracle Mobile Sales Assistant and how sales reps and management can view and maintain key CRM data on their iPhone or BlackBerry, while taking advantage of the devices' native tools.

Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM On Demand.

If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list. In the meantime, enjoy today's update on the CRM at Oracle series.

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