CRM at Oracle Series: CRM Analytics
By Tony Berk on May 27, 2010
What is the most important factor that leads to a successful CRM deployment? Is it the overall strategy, strong governance, defined processes or good data quality? Well, it's definitely a combination of all these, but the most important differentiator from our experience is Business Intelligence.
Business Intelligence or Analytics is commonly mentioned as a key aspect to successful CRM and other enterprise deployments. The good news is that Oracle provides pre-built analytics dashboards, which provide real-time, actionable insight, and tools to build custom analyses. However, success with analytics, especially in a large enterprise, still requires a strong strategy, clean data for analysis, and performance. Today's "CRM at Oracle" slidecast covers Oracle's strategy, architecture and key success factors for deploying CRM Analytics internally at Oracle.
Have you read our other postings in the CRM at Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, post a comment and we'll get it on our list.