CRM for Keeping Your Mom Happy
By Tony Berk on Dec 10, 2009
Most moms love flowers. BloomNet, an international floral wire service provider offering products, services and resources to a select network of professional retail florists, helps when you can't deliver the flowers yourself.
If you order flowers, and there is an issue, you want to know what happened. There are a number of different things that can go wrong with your transaction. BloomNet wants to know what happened too, so they can understand the issue and properly address it. We all want mom to be happy!
BloomNet implemented Oracle CRM On Demand to provide enterprise visibility of all its customers (florists) and tracking of service requests. The Software as a Service (SaaS) implementation allowed BloomNet to launch a virtual call center and deploy to 120 users in 45 days.
Listen to Mark Nance, President of BloomNet, discuss their Oracle CRM On Demand implementation: