CRM at Oracle Series: Segmentation
By Tony Berk on Apr 21, 2011
Shouldn't having a large customer or prospect database be an advantage for marketers? Well, not really - considering that marketing teams need to take the Do Not Call and Email Permissible Use requirements into consideration for marketing to various segments.
Segmentation can be very straightforward based on common attributes such as geography, company size or gender (for the consumer market). However, to be competitive in today's environment, segmentation needs to be very sophisticated combining multiple dimensions and criteria. That's when you realize the value of Siebel Marketing, which provides a powerful segmentation engine built on an analytics platform.
Today's CRM at Oracle slidecast discusses Oracle's implementation of Siebel Marketing for segmentation and email campaign execution. Learn how Oracle effectively creates multi-stage campaigns to increase response to lead to opportunity conversion rates, and successfully targets more relevant messages to the right individuals, at the right time while enforcing communication preferences and contact governance rules.
Click here to learn more about Siebel Marketing products.
Are you enjoying the CRM at Oracle Series? We are working on more topics for this year, but if there is a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.