CRM at Oracle Series: Marketing Business Intelligence
By Tony Berk on Oct 21, 2010
Marketers have a growing number of options of how and where to spend marketing dollars. But does your marketing team have visibility to the return the company is getting on various marketing programs? What about the ability to estimate lift if additional marketing dollars are spent?
Marketing is often a budget that gets cut and in many cases that is due to lack of visibility to the return on investment. Today's "CRM at Oracle" slidecast provides an overview of Oracle's marketing business cycle and how business intelligence is used to analyze marketing spend and return. Other reports advise Oracle's marketing team on where to increase spending and the value of marketing interactions with customers.
Click here to learn more about Oracle Business Intelligence solutions and here for more on Oracle CRM products.
Are you enjoying the CRM at Oracle Series? If you have feedback on this series or if there is a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.