CRM at Oracle Series: Lead Scoring with Oracle Real-Time Decisions
By Tony Berk on Aug 19, 2010
Are your sales reps focusing on the most valuable leads? Is your lead scoring criteria accurate? Can business users easily create, maintain and test lead scoring rules?
Maximizing sales and marketing productivity is critical in today's business environment. If sales isn't focused on the best leads or can't determine which leads are most valuable, an organization's effectiveness is limited.
Previously, we've shown you how Oracle captures leads from our website in Siebel CRM. Today's "CRM at Oracle" slidecast takes the next step and discusses how we leverage Oracle Real-Time Decisions and Siebel CRM for lead scoring. See how business users can not only setup and simulate lead scoring rules, but also gain visibility into the effectiveness of scoring rules and other drivers for scoring on a real-time basis.
Are you enjoying the CRM at Oracle Series? If you have feedback on this series or if there is a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.