Crafting the Cross-Channel Experience For Communications
By Michael Seback on Feb 26, 2013
Leading CSPs are benefiting from this changing landscape and social movement by using monitoring tools that listen to social conversations around their brands, and deflect customer interactions from assisted channels to unassisted channels as part of a drive to lower costs to serve subscribers. That’s why getting buy-in from these customers across social channels is vital for CSPs moving forward. It involves instant returns when done correctly and allows operators to offer promotions and bundles to a wider audience. Being able to support and leverage the interest of consumers and use social knowledge as an enabler will win CSPs fans and allow them to gain market share in the process—and that is good for business. Read more.
Interested in the latest on Communications Customer Experience?
- Look at this new Global Customer Experience Survey and learn what Communications Executives are saying is important.
- Listen to Oracle Communication customers talk about Customer Experience including Sprint, Telecom New Zealand and BSNL.
- Learn about the Communications experience in less than 2 minutes.
Want to begin the journey - read more about Oracle’s Communications Customer Experience.