Building Loyalty is a Great Way to Compete
By Tony Berk on Nov 19, 2009
SJ AB, the Swedish rail operator, knew competition was coming, since the market was being deregulated. So what did they do? They instituted a program to learn about their 2.5 million customers and focus on their key customers. To support that program, they implemented Oracle's Siebel CRM!
In this video, Claes Lindholtz, Director Customer Programs and Customer Analysis, discusses SJ's selection of Siebel CRM, the implementation and the results. Learn how SJ has increased customer satisfaction and ridership and prepared for continued growth.
To see other customer success stories, visit Siebel CRM Success.
Click here, to learn more about Oracle's CRM products.