Bringing Content, Commerce and Digital Experiences Together: Oracle Commerce V11.1 Release Announcement
By Katrina Gosek, Director | Commerce Product Strategy -Oracle on Jul 21, 2014
ORACLE COMMERCE V11.1 NOW AVAILABLE
A short six months after the v11.0 release, Oracle Commerce 11.1 provides an impressive payload for enabling our customers to deliver differentiated digital commerce experiences. Oracle Commerce is a Digital Experience Platform that approaches content, commerce and experience in a fundamentally different way than any other solution on the market. Oracle Commerce 11.1 brings the Oracle Commerce 11 series to the next logical step to the unification of content, commerce and experience, solving the challenges around creating, automating and scaling inspired selling experiences to any shopper, in every context.
From the shopper’s perspective, v11.1 provides further enhancements to deliver relevant, persistent commerce experiences wherever they are. From an internal operations perspective, v11.1 makes creating and scaling these experiences across all enterprise sites simpler.
The Oracle Commerce 11.1 release continues four major themes, which are in direct response to challenges our customers have shared with us:
1. Omni-channel Experience Delivery
2. Digital Experience and Content Management Business User Control
3. B2B Commerce Feature-set Enhancements
4. Platform TCO Enhancements & Integrations
Summaries below describe what we have done in v11.1 in each of these areas and why. For more detailed information on key release features, read the v11.1 What’s New Document or join the Oracle Commerce Product Management team for a live webcast, demos and discussion of the latest release.
Omni-Channel Experience Delivery
Our customers have shared with us that they expect a platform that can manage all customer touchpoints across all channels. This includes a single instance that can service any device form factor—smartphone, tablet, or web; any site across countries, brands, languages, or currencies; and brings together the digital and in-store experience.
With this as our charter, we have expanded the multisite capabilities in the platform and have further enabled a Commerce Anywhere experience with the second release of the Oracle Commerce Assisted Selling Reference Application. The v11.1 release of the Assisted Selling Reference Application focuses on furthering the reach of the digital channel to in-store experiences so customers can have a seamless experience between digital and brick-and-mortar. Our focus with this release was to provide an out-of-the- box integration point with the Oracle Retail Point-of-Service (ORPOS) solution and the ability to suspend an order that was started on the Assisted Selling Reference Application and transfer the order for transaction on the ORPOS register.
The Oracle Commerce Platform delivered the core multisite framework in the 10 series of the platform, and we have continued to build out features on this framework. As we continue to unify the platform across commerce, content, and experience, we have introduced the concept of Site to the Experience Manager tool. Beginning in v11.1, business users will see sites within the Site Pages section of Experience Manager and the set of pages that have been created for each site.
Digital Experience and Content Management Business User Control
One of the core elements that defines a Digital Experience Management platform is the ability for business users to create, manage, and tune the customer experience with intuitive business user tools without the need for IT intervention. Oracle Commerce 11.1 brings two primary enhancements of significance to the business user in managing the experience: the ability to author and manage non-catalog content more easily with out-of-the-box extensions in the Business Control Center (BCC) and the ability to edit cartridge configuration details directly in the preview environment within Experience Manager.
The Oracle Commerce solution has always delivered a merchandising tool set to manage, enrich, and deliver product data across digital channels; many Oracle Commerce customers have also used this framework to manage non-catalog content such as articles, images, and marketing text. With the release of v11.1, business users can now leverage two new productized assets for authoring and enriching web content within the Merchandising tool suite.
The “edit in preview” capability enables business users to access configuration editors directly within the preview environment within Experience Manager. As the business user tooling leverages the preview environment as the form for editing experiences based on a particular context, business users have a more intuitive experience to manage digital commerce experiences.
B2B Commerce Feature-Set Enhancements
Many Oracle Commerce customers look to deliver omni-channel experiences across a number of different business models—B2C, B2B, and B2B2C—all within one unified Oracle Commerce platform. In fact, we find B2B scenarios to be one of the biggest areas of growth for Oracle Commerce, across distribution, manufacturing, and communications industry customers. Oracle Commerce 11.1 delivers two key capabilities targeted specifically at the B2B marketplace: B2B organization structure flexibility and a quoting framework.
The Oracle Commerce solution allows you to manage users across organizations. With Oracle Commerce 11.1, individuals are now allowed to be members of multiple organizations. The user can shop on behalf of a single organization at a time, using the catalog, pricing, etc. for that organization, and chose to switch their context to then buy on behalf of a second organization, using the catalog and pricing of the second organization.
Another critical B2B requirement, though often a requirement in B2C as well, is the ability for merchants to provide a guaranteed quote to customers. Oracle Commerce 11.1 now provides the ability to serve as the storefront of a quoting solution, providing basic quoting capabilities and new APIs to interact with backend systems, such as CPQ’s, in order to expose quoting functionality to shoppers.
Platform TCO Enhancements & Integrations
As with all releases of the Oracle Commerce solution suite, enhancements are made to the core platform infrastructure in the form of new features, functional fixes, enhanced performance, enhanced documentation, and improved packaging and developer tools.
New integrations are also incorporated in to each release. In addition to building new APIs that form the foundation for future integrations (e.g., the quoting framework APIs that will be used to integrate in with the Oracle CPQ solution (via the Big Machines acquisition), v11.1 provides an out-of-the-box integration with the Coherence*Web solution. Coherence*Web recently added new capabilities that allow it to properly work with Oracle Commerce for Commerce session replication and session failover. The new capability called Concurrent Access to Same Session Instance is fully tested and supported with the Oracle Commerce platform.
Oracle Commerce 11.1 also brings enhancements to single sign-on capabilities in the platform across the business user tools suite, new enhancements to the MDEX in terms of how the spelling dictionaries are managed, and enhanced packaging and developer tools.
For more detailed information on the Oracle Commerce 11.1 release, visit the following resources:
THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY AND MAY NOT BE INCORPORATED INTO A CONTRACT OR AGREEMENT