Bargain Hunter Round Up – Kicking Off The E-Commerce Holiday Season
By Jeri Kelley - Commerce Product Strategy-Oracle on Nov 30, 2012
Online numbers are looking up:
- According to comScore, for the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the corresponding days last year.
- Online shopping on Thanksgiving Day also increased, totaling $633 million in receipts, a 32 percent increase over Thanksgiving 2011
- Bargain hunters spent $1.042 billion online the day after Thanksgiving, a 26 percent increase of last year's Black Friday, according to new figures released today by market analyst ComScore
- Cyber Monday reached $1.465 billion in online spending, up 17 percent versus year ago, representing the heaviest online spending day in history and the second day this season (in addition to Black Friday) to surpass $1 billion in sales
- Cyber Monday is now being dubbed Cyber Week: “The annual event is increasingly becoming Cyber Week instead of a one-day event as retailers open their arms for Americans who prefer to avoid crowds and compare prices online.”
- But, Cyber Monday continues its importance, driving a nearly 22% increase in year-over-year (YoY) online sales. Monday sales beat Sunday, the next highest day by a margin of 26.7%.
- ChannelAdvisor that said mobile shopping made up 32% of all online spending over the Black Friday weekend
- Mobile devices were a key part of the online shopping craziness that was November 26th. Sales from smartphones and tablets doubled this year. I n tablets the growth was 110% and in smartphones - 100%
- Mobile bar code scans on Black Friday increased 50 percent, according to a report from ScanLife