Back from Vacation with Some Good News

I just got back from from my home country, India after spending a good few weeks with family and friends. Leaving the hot weather and heavy downpours in that part of the world, I am slowly adjusting back to cool summer temperatures here in Northern California.

I have been catching up on my CRM news, and I am pleased to report the following:

Oracle is in the Leaders quadrant again, in this year's Gartner Magic Quadrant for CRM Multichannel Campaign Management, along with Unica (in top position), SAS, and Teradata. Oracle Real-Time Decisions (RTD) has got a special mention this year. Oracle Real-Time Decisions (RTD) has delivered good ROI for existing deployments and Oracle has good future vision around points of automated decisioning and a full campaign management process. Other strengths were:

  • Siebel Marketing offers good breadth of functionality for basic and advanced campaign management and for basic and advanced analytics.

  • Loyalty's future roadmap is promising and Oracle has plans for social applications for campaign management next year.

  • References consistently reported robust segmentation ability as the top strength for Siebel Marketing.


Gartner also recommends that B2B and B2C marketers should add Siebel Marketing to their campaign management shortlists, particularly where integration between marketing and sales can be leveraged. A link to the full report can be found here

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