Are You Ready For Mobile Commerce?
By Michael Hylton on Nov 02, 2011
There’s also been a lot of press recently around mobile and the battles over smartphone platform dominance. The backside is that mobile commerce, or m-Commerce, is here to stay in a big way.
The results of an Oracle study of 3,000 worldwide mobile phone users found that 30% of customers have comparison shopped using their mobile phone, but still prefer to make the ultimate purchase in a store. So the key is that customers expect companies to deliver a consistent, cross channel journey that includes mobile. Click here to read the Oracle white paper “Consumer Views of Mobile Shopping and Mobile Service Providers.”