Aberdeen White Paper: How Top High Tech Companies Grow Channel Revenue and ROMI

Coming soon, see the results of recent Aberdeen research on best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use enterprise customer data, measure marketing spend effectiveness, and support internal and channel sales throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.

We'll post the new white paper on this blog in the near future. Meanwhile, watch the replay of this informative webcast featuring the survey findings and thought leadership of

  • Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
  • David Lasher, Global Business Services Partner, IBM
  • Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle
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