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Did I Hear that Correctly?

Guest Author

Did he say grow a business while reducing costs?

Yes, it can be done, says Malcolm Watkins, executive director of Australian Finance Group (AFG): "Over the past five years, we successfully implemented a technology strategy that has enabled us to grow our business while reducing costs, increasing our services and introducing new revenue streams."

AFG is using Oracle solutions to increase customer retention, extend the life of customer loans, acquire customers through online marketing strategies, cross-sell through direct marketing strategies, and drive down the cost of doing business.

Read this great case study on how AFG is leveraging Oracle applications such as Oracle's Siebel CRM, Oracle Enterprise Content Management, and E-Business Suite to transform their business.

Click here for other Siebel CRM customer success stories.

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