By Jeri Kelley - Commerce Product Strategy-Oracle on Jul 16, 2014
Being a working mom, I’m constantly on the go. Everyone has different reasons for purchasing whether it is price, customer service, selection… but for me it is all about convenience. I need to be able to research and order what I’m looking for immediately when I think about it, so this week it meant I placed orders from my mobile phone, my laptop, and I even ordered online and had my husband pick-up in-store. Along the way, I expected my experiences to be tailored to my needs and preferences no matter the channel. The retailers that got it right got my business (and most likely will again).
The best part about my job at Oracle is that I work on a product that is at the forefront of enabling businesses to truly deliver the relevant, personalized experiences that we all expect when shopping. Many companies are exceeding customer expectations when it comes to the buying experiences they deliver, but there are also many companies that are falling short. In fact, according to a 2014 Accenture report on “The Secrets of Seamless Retailing Success” a significant 38 percent of retail shoppers still cite delivering a seamless customer experience as the main area for retailer improvement.
So, what can companies do to make sure that they deliver the best experience possible to each of one their customers no matter the interaction point? Take 5 minutes to watch our new Oracle Commerce demos so you can see what’s possible today in B2C commerce and B2B commerce.